1. Email Marketing
Definition: Email marketing is a form of digital marketing that involves sending emails to a group of people to promote products, services, or convey a message. It's a direct and personalized way of reaching potential and existing customers.
Definition: A subscriber is an individual who has opted-in to receive emails from a company or brand. This consent-based approach is crucial for effective and legal email marketing.
3. Open Rate
Definition: The open rate is a metric that indicates the percentage of email recipients who opened an email campaign. It helps in gauging the initial engagement of an email campaign.
4. Click-Through Rate (CTR)
Definition: Click-Through Rate refers to the percentage of email recipients who clicked on one or more links contained in an email. It measures how effectively the email prompts action.
5. Conversion Rate
Definition: Conversion rate in email marketing measures the percentage of email recipients who completed a desired action (like making a purchase) after clicking on a link in an email.
6. Bounce Rate
Definition: Bounce rate refers to the percentage of email messages that were not successfully delivered to recipients' inboxes. It's categorized into 'hard' and 'soft' bounces, indicating permanent and temporary delivery failures, respectively.
Definition: Segmentation is the process of dividing an email list into more targeted groups based on specific criteria such as demographics, purchase history, or engagement level.
Definition: Personalization in email marketing involves tailoring emails to individual recipients based on their preferences, behaviors, and past interactions. This strategy increases relevance and engagement.
9. A/B Testing
Definition: A/B testing, also known as split testing, is the process of sending two variations of an email to different segments of your audience to determine which version performs better in terms of opens, clicks, or conversions.
10. Call-to-Action (CTA)
Definition: A Call-to-Action is a button or link in an email that encourages recipients to take a specific action, such as visiting a website or making a purchase. Effective CTAs are clear, compelling, and relevant.