Text Message Marketing Terms

1. SMS (Short Message Service)

Definition: SMS stands for Short Message Service and is the most common type of text messaging used. It allows for sending text messages up to 160 characters in length.

2. MMS (Multimedia Messaging Service)

Definition: MMS stands for Multimedia Messaging Service. It extends the core functionality of SMS by allowing for the exchange of multimedia content like images, video, and audio.

3. Short Code

Definition: A short code is a 5 or 6-digit number used for sending and receiving text messages, typically for SMS marketing campaigns. They are easier to remember and type than standard phone numbers.

4. Keyword

Definition: A keyword in text message marketing is a specific word or phrase that customers can send to a short code to subscribe to messages or trigger a specific response.

5. Opt-In

Definition: Opt-in is the process by which users give their consent to receive marketing text messages. This is usually done by sending a keyword to a short code.

6. Opt-Out (STOP)

Definition: Opt-out, often referred to as STOP, is the process where recipients can choose to stop receiving text messages by sending a specific keyword, like "STOP," to the short code.

7. Delivery Rate

Definition: Delivery rate in text message marketing refers to the percentage of messages successfully delivered to the recipient's device.

8. Open Rate

Definition: The open rate is the percentage of text messages that are opened and read by the recipient. SMS open rates are generally high compared to email.

9. Click-Through Rate (CTR)

Definition: Click-Through Rate in SMS marketing measures the percentage of recipients who clicked on a link contained in a text message. This is crucial for assessing the effectiveness of messages in driving specific actions.

10. Conversion Rate

Definition: Conversion rate in SMS marketing refers to the percentage of recipients who took a desired action (like making a purchase) after clicking a link in a text message.

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I'm proud of our pioneering use of Narrow AI in digital marketing for the automotive sector. We're transforming customer engagement and driving growth through personalized, data-driven strategies, and strategic partnerships, setting a new standard in the industry.

Michal Wacht

Chief product & Insight strategist, President

11. Segmentation

Definition: Segmentation in SMS marketing involves dividing your audience into different groups based on criteria such as demographics, behavior, or preferences to send more targeted and relevant messages.

12. Personalization

Definition: Personalization in text message marketing involves tailoring messages to the individual recipient, often using their name, preferences, or past interactions to increase relevance and engagement.

13. Compliance

Definition: Compliance refers to adhering to legal and regulatory standards governing SMS marketing. This includes respecting opt-in and opt-out requests and following guidelines set by governing bodies.

14. Bulk SMS

Definition: Bulk SMS is the practice of sending text messages to a large group of recipients simultaneously. It's commonly used for marketing campaigns, alerts, and notifications.

15. Text-to-Win

Definition: Text-to-win is a type of SMS campaign where customers send a text to enter a contest or sweepstakes. It’s an effective way to engage customers and encourage participation.

Understanding these terms is crucial for anyone looking to harness the power of text message marketing. With the right knowledge, you can create effective, engaging, and compliant SMS marketing campaigns that resonate with your audience and drive your business objectives.